The LlamaMakers Knowledge Base
Everything anyone at LlamaMakers needs to know to sell, build, manage, or run the business, in one place and in plain language. If you are new: read this page, then jump to your section.
What LlamaMakers is, in one breath
"You bought a domain. We build the website. No coding. No stress. Done for you." We rescue first-time business owners from DNS records, WordPress plugins, and $8,000 agency invoices. They claimed their name on the internet; we do everything else.
We hand-code custom websites (never templates) in one of six design vibes, starting at $499. Every site is built to load in about 0.2 seconds, rank on Google (SEO baked in), and act as a lead machine that turns visitors into calls, bookings, and sales.
Find your section
| You are… | Start with | You will find |
|---|---|---|
| A seller | Sales Playbook | Who to target, pitch scripts for every channel, an answer to every rejection you will hear, and how to close and hand off. |
| A designer / developer | Production Manual | The build pipeline step by step, the non-negotiable quality standards, the starter kit, and the pre-delivery QA checklist. |
| The production manager | Build Pipeline + Management Guide | Stage gates, timelines per package, what "done" means, and how to unblock a stuck project. |
| A manager | Management Guide | SLAs, client communication templates and cadence, escalation paths, and the tools we run on. |
| The co-founders | Owners' Room (password-protected) | Unit economics, recurring revenue math, the KPIs that matter, growth engines, and competitive strategy. |
| Learning a discipline | Development · Design · SEO · Marketing | Each field explained end to end: how it works, our standards, what clients ask, and what the monthly plans deliver. Design covers branding, UI, print, packaging, wraps and more. |
| Onboarding a new client | Client Onboarding | The complete deposit-to-build-start checklist: intake, access and assets, internal setup, kickoff, and the red flags to catch early. |
| Hiring or being hired | HR & Hiring | Role profiles, the interview kit, paid trial tasks, the first two weeks, and how performance and comp work. |
| Curious who the llamas are | The Llama Characters | The two co-founders and six vibe specialists who front the brand and author the blog, with their art, bios, and usage rules. |
| Anyone confused by a term | Glossary | DNS, hosting, SEO, design, development, and marketing jargon translated into plain English with the analogy we use with clients. |
The five facts everyone must know cold
Voice: how we sound, everywhere
The parent brand voice is witty, direct, jargon-free, confident. In writing and on calls:
- Expose the villains. DNS settings, plugin updates, hosting fees, endless agency meetings: name them, mock them gently, then remove them for the client.
- Use simple analogies. A domain is an address; hosting is the land; the website is the building. A DNS record is a forwarding-address card at the post office.
- Short, punchy lines. If a sentence needs a comma map to navigate, cut it in half.
- Never boring. If it sounds like a template, rewrite it with attitude.
- No emojis. Ever. In any client-facing material, website copy, or document. Use words, typography, and real design instead.
Micromanagers who need five meetings to approve a button color, committee-review loops, and people who hate llamas. We filter these out on purpose — a fast agency stays fast by choosing fast clients. See qualification.